Learn how companies are managing growing data volumes, running highly advanced analytics, getting deeper insights into their data and utilizing new technologies like MPP data warehouses, MapReduce and advanced analytics frameworks to do so. Hear from Aster Data customers like Intuit and Mobclix and leading analysts on new technologies and trends in big data management and advanced analytics.
Analytics, cloud computing, and big data management are hot topics. And there’s no place better than Silicon Valley to learn what innovations are happening. Aster Data, Amazon Web Services, Dell, Impetus and Informatica are putting together an event to discuss advancements in big data management and analytic processing. Big Data Summit will showcase some of the most innovative uses of massively parallel processing (MPP) data warehouses, advanced analytics, and enabling technologies such as MapReduce and cloud computing to provide a competitive edge for data-driven companies.
Big Data Summit Bay Area is taking place at the Westin San Francisco Airport. Register today and hear the success stories of leading companies in big data management. Presenters include:
Learn more about the convergence of traditional data warehousing, in-database analytics and transformations, cloud computing, and new parallel-processing approaches like MapReduce and Hadoop. See how these technologies are being used to get faster, deeper insights to big data in unique ways. Stick around for networking & lunch following the program.
|8:00am-9:00am||Registration and Light Continental Breakfast|
|9:00am-9:15am||Welcome by Aster Data|
|9:15am-9:45am|| Merv Adrian, Founder, IT Market Strategy,
"Big Data: Everything New Is Old Again" (view PDF of presentation)
|9:45am-10:30am|| David Michaels, Vice President, Mint.com (now Intuit),
“What Mint Knows About Consumer Spending:
A Startup's Journey Into Big Data”
|10:45am-11:15am||Mayank Bawa, CEO, Aster Data (view PDF of presentation)|
|11:15am-12:00pm|| Allen Gilliland, Director, Mobclix,
“There’s an App for That: Using Analytics to Monetize Mobile Ads”
|12:00pm-12:45pm|| Panel Discussion Moderated by Merv Adrian, Founder,
IT Market Strategy
|12:45pm-1:30pm||Lunch and Networking|
Merv Adrian, Founder, IT Market Strategy
"Big Data: Everything New is Old Again" (view PDF of presentation)
It's become a truism that the volume of data is exploding, and that new content is arriving in a plethora of forms, new and old. A variety of techniques are being used in an effort to cope with the flood, some of which hearken back to the earliest days of data processing, and some which create entirely new paradigms in data management. But a preoccupation with mechanics can obscure the question of deriving - and driving - value. Much of the discussion in the past year has reflected that challenge. In this discussion about dealing with big data, as it has come to be known, we will ask the following questions:
Allen Gilliland, Director, Mobclix
"There's an App for That: Using Analytics to Monetize Mobile Adds"
As the largest mobile advertising exchange, Mobclix uses complex data sets to understand applications and target users for increased marketing lift. In this session you will learn best practices for choosing a data management platform and key considerations for deploying on cloud infrastructures like Amazon EC2. Hear the data management and processing challenges Mobclix overcame, as well as recommendations for scaling data warehousing in the cloud. Learn how Mobclix became the largest mobile ad exchange in the marketplace today by harnessing the power of deeper analytics on
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